Friday, 24 February 2012

Representation Analysis of our media products

Product- Our production was a sterotypical 'urbanm drama' much like others such as Shank, Kidulthood we did this because these films and the media have already constructed a dominant hegamonic image. The film industry especially London based films have in my opinion become a marxist producer of centralized ideals often portraying the hegamonic view of young people who are involved in violent behavior and crime and whether this is is a posative or negative thing these images have become naturalised in the minds of adullts who have a constructed view of youths or young people who have become to accept internalised sterotypes and because it is so prolific is easy for us and the audience to consume for their own gratification of needs. And as such we chose to represent youth in this way; and although we challenged the usual racial sterotype of black youths being involved in gang violence as our protagonist was of  south american origin, although we show through setting and costume that he is a part of this social group s he is shown to be living in a gritty urban environment whilst wearing sterotypical bandanas, hoodies, an d nike brand trainers reflecting young people from this social group. 

Although using this dominant representation may have been a negative for our production because this representation is so prolific and young people are continously shown to be a part of this violent culture the image has become redundant and lost its power it could even be said to be annoying because it has become such a mainstream representation.

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