According to Goodwin's theory 'just lose it' is an amplification type video as the video's content is partially derived from the lyrics however as part of eminem's signature style this video is made to be abstarct and comedic and so some parts of the video are random and seemingly unrelated to the lyrics. Thia video subverts the usual pop video codes as teh star eminem rather then being teh focus of attention for the whole video using direct address to engage with audience; he interchanges between direct and indirect address because of the changing narrative of the video, which often uses intertextuality with other artists for comedic affect as part of his style whihc is familiar to the audience and can let them feel a sense of recognition.
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