According to Goodwin's theory this video is an illustration type as the videos topic is solely derived from the lyrics and so this video has a dominant reading that should be understood and accepted by most people. Which is that the main protagonist through nefarious means is trying to get the female protagonists favour this is shown through the use of low key lighting and use of shadowing which create darkness and connote negative emotions and actions which is contrasted by the bright high key lighting used to portray the female protagonist the fast jump cuts between these two opposites shock the audience which adds to the impact of the video. There is consistent use of costume codes where
No comments:
Post a Comment